Get 1000 users by 2026

I’ve spent so long building the platform (3 years) but have spent 0 time growing the user base. We need to reach critical mass to get some motion and commotion on the site! As tempting as it is to keep adding features and refining (engineers love this- “one more feature and they’ll come!”) it’s time to focus on community building.

I’m glad I started marketing. When handing out flyers and speaking face to face with people, it’s much more personal than a random ad, and people have been surprisingly receptive. Conversion rate is low, and posting rate even lower, but it’s a start- have gained maybe 30 users in 4 days. @michelle demo’d some of the flyers to her students, a bunch joined today, and I’ll be chatting with them next week (spoiler!). That was good proof that a well placed connection is more valuable than random attempts.

Admittedly getting users is harder than I expected. No responses from any content creators, which I thought was a sure way to buy exposure. Even if we don’t hit our target, I think this focus will step up the needed foundation for later. https://opus.cafe/store let’s get people curious

It’s funny I’m building a social media when I don’t use them. So I’ve always ignored people saying “you should really market on insta and tiktok!” I DEFINITELY should have done this long ago. Although no conversions yet, we’re building up the presence. It’s pretty cool seeing others appreciate how interesting our community is. Almost there!

As fate would have it, I met @juliet on a train, who has been helping me with content partnerships. Get a sneak peak of the cool projects @colincreates will be dropping here! More to come as well. We’ll see how conversion is from these.